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where biotech meets haircare

After spending a decade in the lab scanning and testing all amino acid sequences across the entire keratin genome that makes up human hair, we discovered one unique sequence (a bioactive peptide) that brings damaged hair back to its original, youthful state.

This is our K18Peptide™- the patented molecular breakthrough clinically proven to reverse hair damage in 4 minutes from:
bleach + color
chemical services
heat

get inside the world of hair

Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.
more product does not equal better hair
Traditional conditioning products conceal damage. They patch up and hydrate the outer layer of hair without repairing broken bonds at the core. A temporary fix, but the damage is still there.



Traditional rebonding products patch damage. They repair broken bonds in the cortex, but they act like a hard glue, washing out with water. A temporary fix, but will wear down over time.
HAIR WAS NOT MADE FOR PRODUCT
Everything you add to your hair makes it needier, requiring more attention and product, causing more unnecessary stress to strands and so on…it’s a vicious cycle. Hair is not made to have products sitting on it.

We discovered that hair looking good does not necessarily translate into hair feeling good—and that healthy hair needs less product.
DAMAGE DOES NOT HAVE TO BE PERMANENT
Reverse years of damage in 4 minutes with peptide-powered renewal. K18 restores hair’s core strength + elasticity for lasting strength, softness, smoothness, and bounce that only gets better with each use.

K18PEPTIDE™

K18PEPTIDE™ repairs hair at a molecular level across multiple types of bonds including polypeptide chains and disulfide bonds to reverse damage from bleach, color, chemical services, and heat*. Developed through biotechnology, the K18PEPTIDE™ is optimized for human biology and uniquely matches and clicks into hair’s keratin structure, reconnecting damage sites at the molecular level, K18PEPTIDE™ delivers durable repair for all hair types, restoring strength and elasticity. This peptide was designed in accordance with our less-is-more formulation philosophy to simplify and minimize steps in hair routines. This biomimetic molecule laid the foundation for our biology-first approach to haircare and works in just four minutes, with no extra steps, and with results shown from the very first application. For salon use, find it in the K18REPAIR™ service (K18 professional molecular repair hair mask and PRO molecular repair hair mist), and for home use, find it in the molecular repair hair mask and molecular repair hair oil.

odorBIND™

odorBIND™ revolutionizes what’s possible when targeting and eliminating odors. Using biotechnology and synthetic biology, K18 bioscientists utilized DNA databases to find and mimic the strongest olfactory systems (our sense of smell) found in nature. odorBIND™ harnesses that understanding of nature and biology to uniquely recognize, trap, and eliminate malodors, rendering them undetectable and releasing a subtle fragrance in their place. This smart-release molecule is vegan, cruelty-free, and certified Kosher and Halal. Find it in AirWash™, the reinvention of dry shampoo.

resilicore™

Patented resilicore™ heat-shielding technology protects from heat deeper than ever before*. Unlike traditional heat protectants that only coat hair’s cuticle, the size + molecular makeup of resilicore™ allows it to penetrate into hair's core to defend against heat from the cuticle to the cortex*—as deep as heat damage goes. Inspired by proteins in nature that can withstand extreme temperatures, this protective shield fortifies hair from within for maximum protection against color fade, dry feeling, dullness, and breakage. This heat-shielding tech is inspired by nature, and recreated in the lab to be vegan, sustainable + and cruelty-free. Find it in HeatBounce, the future of heat protection.

triple-action technology

TripleBright is powered by K18 triple-action technology: ionic detox, precision violet technology, and a biopolymer. Ionic detox removes brass-causing metals + minerals. It removes up to 3 months of brass from hard water minerals and metals in 1 wash*. Precision violet technology neutralizes existing brassiness without staining or overtoning. Biopolymer defends against future brass by helping prevent the reattachment of metals and minerals in future washes. Find it in TripleBright, the future of blonde care.

hair strength where it matters

The breakage along the y-axis (length) must be repaired or reconnected in order to restore hair strength and elasticity or as we like to call it: genuinely healthy hair.