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where biotech meets haircare

After spending a decade in the lab scanning and testing all amino acid sequences across the entire keratin genome that makes up human hair, we discovered one unique sequence (a bioactive peptide) that brings damaged hair back to its original, youthful state.

This is our K18Peptide™- the patented molecular breakthrough clinically proven to reverse hair damage in 4 minutes from:
bleach + color
chemical services
heat

get inside the world of hair

Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.
more product does not equal better hair
Traditional conditioning products conceal damage. They patch up and hydrate the outer layer of hair without repairing broken bonds at the core. A temporary fix, but the damage is still there.



Traditional rebonding products patch damage. They repair broken bonds in the cortex, but they act like a hard glue, washing out with water. A temporary fix, but will wear down over time.
HAIR WAS NOT MADE FOR PRODUCT
Everything you add to your hair makes it needier, requiring more attention and product, causing more unnecessary stress to strands and so on…it’s a vicious cycle. Hair is not made to have products sitting on it.

We discovered that hair looking good does not necessarily translate into hair feeling good—and that healthy hair needs less product.
DAMAGE DOES NOT HAVE TO BE PERMANENT
Reverse years of damage in 4 minutes with peptide-powered renewal. K18 restores hair’s core strength + elasticity for lasting strength, softness, smoothness, and bounce that only gets better with each use.

the science

The science is complex but here’s everything you need to know about why K18 is a scientific breakthrough—and how it can bring damaged strands back to their original, youthful state.

When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of keratin chains in a single strand of hair. When these are damaged, hair’s core structure becomes compromised and, as a result, it loses its strength, elasticity, resiliency, and shine.

the discovery

Our answer to damaged hair? The K18Peptide™. Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.

And because our peptide is a bit of an overachiever, as a result of this reconnection, any disturbed disulfide bonds are also re-conformed.

hair strength where it matters

The breakage along the y-axis (length) must be repaired or reconnected in order to restore hair strength and elasticity or as we like to call it: genuinely healthy hair.