odorBIND™ revolutionizes what’s possible when targeting and eliminating odors. Using biotechnology and synthetic biology, K18 bioscientists utilized DNA databases to find and mimic the strongest olfactory systems (our sense of smell) found in nature. odorBIND™ harnesses that understanding of nature and biology to uniquely recognize, trap, and eliminate malodors, rendering them undetectable and releasing a subtle fragrance in their place. This smart-release molecule is vegan, cruelty-free, and certified Kosher and Halal. Find it in AirWash™, the reinvention of dry shampoo.

TripleBright is powered by K18 triple-action technology: ionic detox, precision violet technology, and a biopolymer. Ionic detox removes brass-causing metals + minerals. It removes up to 3 months of brass from hard water minerals and metals in 1 wash*. Precision violet technology neutralizes existing brassiness without staining or overtoning. Biopolymer defends against future brass by helping prevent the reattachment of metals and minerals in future washes. Find it in TripleBright, the future of blonde care.